The Cable Company’s 15th Annual Summer Against Hunger Campaign
Vinylphile is a proud sponsor of The Cable Company’s annual “Summer Against Hunger” campaign, which raises funds in support of CARE. The following is the text of this year’s press release.
The Cable Company Announces the 15th Annual “Summer Against Hunger”, an Audiophile fundraiser supporting CARE.
Once again for 2010, in our 15th year of organizing the Summer Against Hunger, 100% of purchases of sponsored products from The Cable Company in August will benefit CARE—guaranteed!
This dollar for dollar donation works due to leverage: The Cable Company donates a percentage of sales which are matched by sponsoring manufacturers. The 1:1 minimum donation is guaranteed by the generous participation of an anonymous audiophile donor, who is providing a funding match for total Cable Co. + vendor contributions, and who is also underwriting the collection of additional matching funds from other CARE donors.
In fact, in the last few years our customers’ August purchases have not just generated a 1:1 donation to CARE. Rather due to the availability of match funding from third parties, as much as $4.20 was donated to CARE for each $1.00 in purchases from The Cable Company.
Aggregate donations during the 15 years of Summer Against Hunger including match funding are approaching $2 million, and have helped support CARE programs in some of the poorest parts of the world. In the last few years Summer Against Hunger donations have been earmarked for projects including the development of agricultural infrastructure in Madagascar, building schools in north central Nicaragua, and basic child survival nutrition and health programs in Sierra Leone.
We invite you to look through the details of this fundraiser by viewing our ad which is running in the issues of Stereophile, The Absolute Sound, and Vinylphile mailing in August at: http://www.thecableco.com/CCSAH2010hires.jpg. (You can click on the ad to enlarge it.)
The list of participating vendors appears in the ad.